There are a lot of brands who organize huge PR events and invite media and blogger representatives there.
The problem is that not all of them appreciate the gesture of being given tokens. The gifts would range from gift certificates, pens, ref magnets, and even phone cases. it would depend on what the brand is all about. For example, if they are a phone brand, they would want nothing more than to promote their brand so they would give branded items so that the media people will post it on their social media accounts and spread the word about them.
Even if they thank the brand for the freebies, it would be great for their future if they have a lot of followers to deal with.
Also, you know you would want to deal with high profile people who have made a name for themselves by putting a lot of effort into getting a ton of followers. It won’t be long when they would get what they deserve and that is a lot of invites from a lot of companies. It would be up to them to decide which ones they would accept. There are times when it would be all about the money when you talk to bloggers. Some would demand an insane amount of stuff that they may not even use. They just think their status is on top of the world so other than the tokens you give them, they may command cash and even gas. Bloggers who are as entitled as that don’t deserve to get promoted to a higher level as they need to regain their manners so that they would want nothing more than to take a long look in the mirror and plan the future.
It is not known where the bloggers would put the tokens given to them.
There are some who would rather prefer the green stuff so they would want to sell the tokens given to them. That is actually not such a bad idea. The field will be surveyed and there will be a lot of people who would want to spend money on freebies. What they will do with those things is still up in the air. Of course, you know it is an unfair world and they could possibly just give them all away as the brands are taking a big risk as they don’t even know these people. They can only hope that they would promote the tokens before or after using them.
Thus, they need to be smart with the tokens that they give so it will be something that the bloggers would appreciate.
If they are all smiles about them, it would be awesome for the brand as they may even make several posts on Instagram stories. Even if those things last for just about a day, you know very well that it is all for the greater good. and you will benefit sometime in the future as long as you promote yourself in a nice way.